Building on my previous work with GT Fitness, I completed a semester-long Social Media Audit and Strategic Plan during my final term. Drawing on my familiarity with the brand and its goals, I evaluated their existing social media presence—particularly on Instagram—by analyzing engagement trends, content performance, and competitor activity to identify opportunities for growth.

Using these insights, I developed a comprehensive strategy designed to enhance digital visibility, boost audience engagement, and facilitate lead generation. The plan included clearly defined content pillars, a structured content calendar, and targeted audience and competitor insights, providing a strategic framework to enhance social media performance and convert followers into prospective clients.